Fanning the Fervor

[Sheila (of Ephemera)]

Excellent article, Sheri! I think more brands would do well to tap into the enormous well of nostalgia from us Gen Xers!

[Cool Best Friend]

Thanks so much and agree!

[Christine Morrison]

Love this perspective so much — and could not agree more! Too many brands are willing to leaving behind their brilliant heritage to modernize (and sanitize; it's so sterile and emotionless) for the sake of a newer, younger audience.

[Cool Best Friend]

Thanks my friend!